A Demand Side Platform (DSP) is a system that allows advertisers to buy digital ad placements in an automated fashion. This technology enables brands to purchase impressions across a range of publisher sites targeted towards specific audience demographics. DSPs are essentially the bridge between media buyers and publishers, making the ad buying process more efficient and less time-consuming.

The INFORM Consumers Act, which was signed into law on December 23, 2022, imposes new seller diligence and disclosure requirements on online marketplaces. The Act requires online marketplaces to require sellers with $20,000 or more in annual gross revenue to provide consumers with certain information, including the seller's name, physical address, contact information, and whether a different seller was used to supply the product purchased. The Act also prohibits online marketplaces from using information gathered solely to comply with its provisions for any other purpose than compliance with the Act, unless required by law.

When it comes to measuring the scale and success of e-commerce platforms like Amazon, Gross Merchandise Value (GMV) plays a crucial role. GMV represents the total value of goods sold through a platform within a specific period, providing valuable insights into the platform's growth and performance. In this blog post, we will delve into the concept of GMV in the context of Amazon, exploring its significance and how it impacts sellers and the overall marketplace.

Selling products on Amazon through Seller Central offers immense opportunities for businesses to reach a global customer base and expand their eCommerce presence. However, it is essential for sellers to understand their rights and responsibilities outlined in the Amazon Services Business Solutions Agreement.

Creating virtual bundles on Amazon is a powerful strategy for sellers to offer customers a convenient and curated shopping experience. Bundling products together can enhance their value proposition, increase sales, and improve customer satisfaction. In this blog post, we will walk you through the process of creating virtual bundles on Amazon, helping you unlock new opportunities to showcase your products and boost your online business.

Amazon understands the importance of storytelling, and that's where the Amazon Brand Story feature comes into play. In this blog post, we will explore what the Amazon Brand Story is, how it works, and how sellers can leverage this feature to captivate their audience and drive sales.

When soliciting customer reviews, timing can make all the difference. A recent study sought to answer that question. For the first study, they created four distinct time intervals for review requests: the day after the product purchase or experience, the fifth day, ninth day and 13th day.

As an Amazon seller, you may have come across the distinctive "Amazon's Choice" badge while browsing products on the platform. This badge carries significant weight and can influence consumer purchasing decisions. In this blog post, we will delve into what the Amazon's Choice badge signifies, how it is awarded, and what it means for sellers on the platform.

Amazon Vendor Central comes with fees that businesses should be aware of. In this blog post, we'll outline the different types of fees that Amazon charges through its Vendor Central platform.

Running a successful business on Amazon's Seller Central platform requires careful attention to various aspects, including inventory management. Inevitably, discrepancies and issues can arise, such as lost or damaged inventory, customer returns, or fulfillment errors. The good news is that Amazon provides a robust reimbursement process to help sellers recover funds for these discrepancies. In this blog post, we'll explore the steps involved in claiming reimbursements through Amazon Seller Central, enabling you to maximize your profits and streamline your operations.

In the fast-paced world of e-commerce, capturing the attention of shoppers and driving conversions requires innovative promotional strategies. Walmart Seller Center offers an exciting feature called Flash Picks, designed to create a sense of urgency and maximize sales within a limited time frame. In this blog post, we will explore the potential of Flash Picks in Walmart Seller Center and how you can harness their power to boost your business.

Walmart Seller Center is a platform that allows sellers to manage their inventory and orders on Walmart.com. One of the key features of Seller Center is the ability to ship inventory to Walmart's fulfillment centers. This allows sellers to offer free two-day shipping on eligible items, and it also gives them access to Walmart's vast network of distribution centers.

To leverage the full potential of Walmart's Seller Center, you'll need to obtain an API key. In this blog post, we will guide you through the process of obtaining a Walmart API key, enabling you to connect and expand your business on the Walmart marketplace.

The Amazon revenue calculator is a helpful tool for sellers who want to estimate costs for fulfillment of Amazon orders using Fulfillment by Merchant (FBM) or Fulfillment by Amazon (FBA). The calculator takes into account a number of factors, including the product's price, the seller's fees, and the estimated estimated fulfillment fees.

The Amazon Small and Light FBA program is a cost-saving program that reduces fulfillment costs for sellers and allows you to pass the savings onto your customers. If your products are eligible for this program, you can enroll them and reap some serious benefits, but, as we'll discuss later on, it's not without a few drawbacks.

Your Amazon seller ID or merchant token is a unique identifier that is used to authenticate your account when you use third-party applications or services. It is important to keep your merchant token confidential, as it can be used to access your account and make changes.

The ideal number of months of supply to hold in your Amazon Seller Central or Walmart Fulfillment Services account can vary depending on several factors, including the nature of your product, its sales velocity, lead times for restocking, and any seasonal fluctuations in demand. While there is no one-size-fits-all answer, here are some considerations to help you determine the appropriate amount.

For sellers on Amazon, winning the coveted Buy Box can make all the difference in driving sales and maximizing visibility. The Buy Box is the prominent "Add to Cart" button on a product listing, and capturing it ensures that customers can make a purchase with a single click. However, the process behind determining who wins the Buy Box is a complex algorithm governed by several key factors. In this blog post, we'll explore the driving forces behind the Amazon algorithm for Buy Box success.

Understanding conversion is vital to making good sales. All the ad spend and exposure in the world means very little if the end result isn’t a sale. Optimizing your conversion is the bread and butter of growing your eCommerce brand, but how exactly is it done? Today we are exploring 3 steps you can take to convert better and transform your business.

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