Analytics 101: TACoS vs ACoS
When it comes to digital marketing, there are a lot of different metrics that you can track to measure the success of your campaigns. Two of the most important metrics are TACoS (Total Advertising Cost of Sales) and ACoS (Advertising Cost of Sale).
Seller Hacks: Amazon Seller Central Store Vanity URL
A vanity URL is a custom URL that you can create for your Seller Central store. This can be helpful for branding and making your store easier to remember. To create a vanity URL, follow these steps.
Seller Hacks: Amazon Seller Central Vacation Mode
Vacation mode in Amazon Seller Central is a feature that allows sellers to temporarily deactivate their product listings, removing them from Amazon search results. This is helpful for sellers who are going on vacation and will not be able to fulfill orders. When a seller activates vacation mode, any pending orders will be canceled and new orders will not be accepted. Vacation mode is a good way to avoid negative feedback and account penalties for late or non-fulfillment of orders.
Seller Hacks: Amazon Seller Central Small Business Seller Badge
The Amazon Small Business Seller Badge is a way for Amazon to identify and promote small businesses that sell on its platform. The badge is displayed next to the product listings of eligible sellers, and it can help to attract more customers and boost sales.
Seller Hacks: Amazon Sourcing Tools
Amazon is a vast marketplace with millions of products for sale. This can make it difficult to find the right products to sell. However, there are a number of tools that can help you with your Amazon sourcing research.
Seller Hacks: Amazon Advertising Programmatic Bidding
Programmatic bidding is a way to automate the process of setting bids for Amazon advertising campaigns. With programmatic bidding, you can set your bids based on a variety of factors, such as the keywords you're targeting, the competition for those keywords, and your budget.
Amazon Fulfillment Center Locations: The Definitive List
Amazon has over 1,200 locations globally that are labeled as transportation hubs or centers.
Seller Hacks: Amazon Seller Central 889 Certification
The Amazon Seller Central 889 certification is a program that helps sellers understand and comply with the U.S. federal government's Section 889 regulation. Section 889 is a regulation that aims to protect national security and intellectual property by limiting the government's access to certain equipment or services.
Seller Hacks: Amazon Seller Central North American Remote Fulfillment (NARF) Program
Amazon Seller Central's North American Remote Fulfillment (NARF) program is a new way for sellers to sell their products on Amazon Canada and Amazon Mexico without having to ship their inventory to those countries. With NARF, sellers can store their inventory in Amazon's fulfillment centers in the United States and Amazon will handle the shipping and fulfillment of orders placed on Amazon Canada and Amazon Mexico.
Amazon Seller Central Promotion Types
Amazon Seller Central offers a variety of promotion types that sellers can use to increase their sales. These promotions can be used to attract new customers, boost sales of existing products, or clear out inventory.
Moving From Vendor Central to Seller Central
Prior to making your decision to move to Seller Central, we recommend understanding the profitability of your products and nuances of both platforms through these steps
Amazon Advertising Fees
Amazon advertising is a great way to increase your product visibility and sales on Amazon. However, it's important to understand the fees involved before you get started.
Seller Hacks: Amazon Low Bid Catch All Campaigns
Amazon advertising can be a great way to increase your sales and reach more customers. However, it can also be expensive. If you're on a budget, you may be wondering how you can get the most out of your Amazon advertising budget. One way to do this is to use low bid catch all campaigns. Low bid catch all campaigns are a type of Amazon advertising campaign that uses a low bid to target a wide range of keywords. This can be a great way to reach a large number of potential customers and increase your brand awareness.
Seller Hacks: Amazon Prime Try Before You Buy (TBYB)
Amazon Prime Try Before You Buy is a new program that allows Prime members to try eligible items from women's, men's, kids', and baby clothing, shoes, and accessories before they buy them. Customers have seven days to try the items at home and only pay for the items they keep.
Tips for Amazon Advertising Advertisers
Amazon advertising is a powerful tool for businesses looking to promote their products on the world's largest eCommerce platform. Here are some tips for making the most of Amazon advertising.
Tips for Amazon Vendor Central
Amazon Vendor Central is a platform designed for manufacturers and distributors who sell their products directly to Amazon. Here are some tips for using Amazon Vendor Central effectively.
Tips for Pinterest Advertisers
Pinterest is a unique social media platform that allows businesses to showcase their products and services through visual content. Here are some tips for creating effective Pinterest advertising campaigns.
Tips for Google Advertisers
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that can help businesses reach their target audience and drive conversions. Here are some tips for creating effective Google Ads campaigns.
Tips for Microsoft Advertisers
Microsoft Advertising, formerly known as Bing Ads, is a powerful advertising platform that can help businesses reach their target audience and drive conversions. In this blog post, we'll outline some tips for successful Microsoft Advertising.
Tips for Meta Advertisers
Facebook advertising can be a powerful way for businesses to reach their target audience and drive conversions. However, with so many businesses using Facebook ads, it can be challenging to stand out and achieve success. In this blog post, we'll outline some tips for successful Facebook advertising.