Analytics 101: Inventory: Months of Supply
The ideal number of months of supply to hold in your Amazon Seller Central account can vary depending on several factors, including the nature of your product, its sales velocity, lead times for restocking, and any seasonal fluctuations in demand. While there is no one-size-fits-all answer, here are some considerations to help you determine the appropriate amount:
1. Sales Velocity: Analyze your historical sales data to understand the average number of units you sell per month. This will give you a baseline to estimate how many months of supply you should have on hand. If your product has consistent and predictable sales, you can plan your inventory accordingly.
2. Lead Times and Restocking: Consider the time it takes to replenish your inventory. If you have long lead times, such as when sourcing products internationally, you may need to hold more months of supply to avoid stockouts. Conversely, if you have shorter lead times, you may be able to maintain a smaller inventory buffer.
3. Seasonality and Demand Fluctuations: Evaluate whether your product experiences seasonal fluctuations in demand. If so, you may want to hold a larger supply during peak seasons to capitalize on increased sales. Planning ahead for anticipated spikes in demand can help you meet customer needs while minimizing stockouts.
4. Storage and Fulfillment Costs: Holding excess inventory can result in higher storage fees, particularly if your products are stored in Amazon's fulfillment centers. Factor in the cost implications of carrying extra inventory to determine the optimal balance between supply and costs.
5. Risk Mitigation: Consider potential disruptions in the supply chain, such as production delays, shipping issues, or unforeseen events. Having a buffer of additional inventory can help mitigate these risks and ensure uninterrupted sales.
To optimize your inventory management, it's recommended to leverage Amazon's inventory performance metrics and tools within Seller Central. These tools provide insights into your inventory health, sales velocity, and recommendations for restocking based on historical data and demand forecasts.
Ultimately, the goal is to strike a balance between ensuring sufficient stock to meet customer demand and minimizing excess inventory to avoid unnecessary costs. Regularly monitoring and adjusting your inventory levels based on sales performance, market conditions, and other relevant factors will help you maintain optimal inventory levels within your Amazon Seller Central account.
Trying to refresh your memory on how Gross Merchandise Value (GMV) can affect your business? Click here to learn more.
Purvey provides eCommerce sellers and marketers with an analytics dashboard for Amazon, Walmart, Google, Bing, Reddit, Pinterest and many others. To get started using our FREE trial, you can head here.
Our partner, Commerce Canal, a premier Amazon Agency and Walmart Agency, provides full account management and advertising services across all major eCommerce platforms. For details about their partners and services, click here. To get in touch with Commerce Canal, click here.