Reddit Advertising Glossary of Terms and Acronyms
Ad: A paid advertisement that appears on Reddit.
Ad campaign: A group of ads that are run together to achieve a specific goal.
Ad group: A collection of ads that are targeted to the same audience.
Ad server: A software application that delivers ads to users.
CPC (cost per click): The amount of money you pay each time someone clicks on your ad.
CTR (click-through rate): The percentage of people who see your ad and click on it.
CPM (cost per mille): The amount of money you pay each time 1,000 people see your ad.
Conversion: An action that you want users to take, such as visiting your website or signing up for your email list.
Conversion rate: The percentage of people who see your ad and take the desired action.
Conversion tracking: The process of tracking how many people take the desired action after seeing your ad.
Keyword: A word or phrase that people use to search for information on the internet.
Keyword targeting: The process of targeting your ads to people who are searching for specific keywords.
Landing page: The page that users are taken to when they click on your ad.
Reach: The number of people who see your ad.
Reddit Ads: Reddit's advertising platform.
ROAS (return on ad spend): The amount of money you make from your ad campaigns for every dollar you spend.
Target audience: The group of people you want to reach with your ad campaigns.
Targeting: The process of selecting the people who will see your ad.
Website: A collection of web pages that are hosted on a server and can be accessed by users on the internet.
To view the free glossary of terms and acronyms of Google advertisements, click here.
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