Amazon's Brand Referral Bonus scheme rewards brands for directing external traffic to their products on Amazon, offering a potential 10% bonus that offsets usual referral charges. To qualify, brands must use Amazon Attribution tags on advertised products, and sales must occur within 14 days of the external promotion interaction. This strategy aids brands in maximizing ROI on external advertising, streamlining sales across platforms, and garnering deeper insights into the effectiveness of their promotional activities.

Amazon Renewed stands as a trusted platform offering high-quality refurbished goods, subjected to rigorous quality checks and backed by a minimum 90-day warranty. Differentiated from the standard refurbished market, items on Amazon Renewed undergo meticulous vetting to ensure they mirror brand-new products, with offerings extending to pre-owned and open-box items. Contrarily, Amazon Warehouse, another segment within the Amazon ecosystem, focuses primarily on used or second-hand items, emphasizing the distinction between the two.

Navigating Walmart's digital marketplace is a competitive endeavor for third-party vendors, who vie for the coveted Walmart Buy Box—a preeminent placement on product pages that significantly boosts sales conversions. This guide delves into the intricacies of securing this prime position, emphasizing the necessity of aggressive pricing strategies, stellar customer reviews, efficient shipping solutions, and effective inventory management. The Buy Box algorithm, while heavily prioritizing price, also considers a range of other factors, including shipping speed, vendor reviews, and overall vendor performance, reflecting Walmart's commitment to customer satisfaction and value. For sellers, understanding and strategically responding to these metrics is essential, as the Buy Box isn't just a feature—it is a pivotal factor for success in Walmart’s bustling online ecosystem.

Walmart Sponsored Products is a Cost-Per-Click (CPC) advertising initiative designed to help eCommerce sellers prominently showcase their products on Walmart's extensive digital platforms. This service allows advertisers to strategically place their products in high-visibility placements across Walmart’s desktop site, mobile interface, and app, based on a calculated mix of product relevance and CPC bid price. It provides a valuable opportunity for sellers to reach Walmart’s vast customer base, with benefits including amplified visibility, effective ROI, in-depth analytics, and a streamlined customer journey.

Walmart's Sponsored Brands campaign is a key advertising initiative designed to elevate brand visibility on Walmart's expansive online and in-store platforms. Operating on a cost-per-click model, it offers advertisers prime ad placements that feature a brand's logo, a custom headline, and shoppable products, which appear at the top of search results for selected terms. This guide provides an in-depth look into the mechanics, eligibility criteria, creative guidelines, and strategic best practices for leveraging Sponsored Brands effectively, making it an integral tool for brands seeking to boost awareness and conversions through Walmart's massive retail channels.

The Walmart Brand Portal, comparable to Amazon's Brand Registry, serves as a centralized platform that enables businesses to manage their property rights on products and shield themselves against unauthorized or incorrect representations of their brands. With this intuitive dashboard, sellers can efficiently manage multiple brands, authorized representatives, and intellectual property claims, each of which requires an active USPTO trademark registration. The Brand Portal simplifies the once arduous process of protecting Walmart product listings from intellectual property violations, making it easier for sellers to preserve their brand's reputation, augment sales and profitability, and maintain healthy relationships with authorized retailers. With Walmart's meticulous application review process, stringent enrollment prerequisites, and comprehensive brand protection tools, the Brand Portal is set to become an indispensable resource for sellers seeking to secure and prosper their businesses on Walmart’s marketplace.

The Walmart Pro Seller Badge is a prestigious designation awarded to exceptional Walmart Marketplace vendors, indicating a high level of credibility and superior service. To earn this emblem, sellers must meet stringent performance benchmarks, such as maintaining a high on-time delivery rate and low cancellation rate. Achieving this emblem can lead to enhanced visibility on the Walmart Marketplace, increased customer trust, and potentially greater sales opportunities. To retain this status, vendors are required to consistently uphold exceptional customer service standards, optimize product listings, maintain updated inventory levels, and comply with Walmart's evolving policies and guidelines.

Amazon just posted that the Seller Fulfilled Prime program is going to be reopened for existing accounts in 2023. This would allow sellers to make their FBM listings Prime eligible. The program has been running since 2015 but new applications for accounts stopped in 2019.

The Amazon Small and Light FBA program is a cost-saving program that reduces fulfillment costs for sellers and allows you to pass the savings onto your customers. If your products are eligible for this program, you can enroll them and reap some serious benefits, but, as we'll discuss later on, it's not without a few drawbacks.

According to a recent survey by PowerReviews, 50% of product searches start on Amazon, while only 31.5% start on Google. That means that Amazon is the dominant platform for product discovery, and if you are not selling there, you are missing out on a huge opportunity. Retail or brands websites accounted for 14% of product searches as Reviews websites and social media accounted for 2% respectively.

Amazon Exclusives provides brands an avenue to feature unique products on its platform while simultaneously operating their own eCommerce outlets. In this blog post, we focus on the programs guidelines. It extends promotional support, requires fulfillment via Amazon's FBA service, but mandates exclusivity, preventing these products from being listed on rival platforms. Joining requires adherence to strict performance benchmarks and the payment of specific fees, including 5% on all sales. While offering numerous benefits, it's essential for brands to evaluate the program's constraints against potential gains before committing.

This blog post provides an in-depth overview of Amazon Launchpad, a platform designed to promote innovative products from startups to a vast consumer base. It covers aspects such as the process of enrollment, exclusive benefits for participants, eligibility requirements, product criteria, and the associated costs. The piece is intended to guide sellers and brand owners to leverage this platform for heightened visibility, customer reach, and business growth.

In this post, we explore the immense potential of Walmart Marketplace and the benefits of outsourcing account management to a professional agency. Emphasizing strategic tactics, the blog reveals how expert product listing optimization, scalable account management, and effective advertising campaigns can drive success on Walmart Marketplace. By partnering with a proficient agency, sellers can unlock the platform's power, elevate their brand, and seize growth opportunities in this dynamic eCommerce landscape.

Discover the power of a professional agency for maximizing success on Amazon Vendor Central. This blog post highlights the advantages of outsourcing your account management to seasoned experts, allowing you to focus on core business activities while they handle inventory, order fulfillment, and customer service. By optimizing product listings, participating in Amazon programs, and leveraging advertising tools, you can enhance your presence on Vendor Central, attract more customers, and drive sustainable growth in the competitive eCommerce landscape.

This blog post explores effective strategies to reduce returns on Amazon and enhance overall seller success. It highlights the significance of precise product descriptions, captivating visuals, and customer-centric return policies in building trust with buyers and preventing returns. By prioritizing exceptional customer service, efficient fulfillment, and thorough quality control checks, sellers can cultivate a seamless shopping experience, minimizing returns, and bolstering their Amazon store's profitability and reputation.

Outsourcing the management of your Amazon seller account can be a strategic move to optimize performance and scale your business. By partnering with a professional agency, you can save time and focus on core activities while leaving tasks like product listing optimization, order fulfillment, customer service, and advertising campaigns to experts. To learn helpful information regarding when and how to choose a service provider, read the full blog post.

Amazon Live is an innovative live streaming service by Amazon, empowering brands to engage customers through real-time video sessions. With interactive product demonstrations and direct customer engagement, brands can build trust, increase visibility, and drive sales on the platform. Embracing Amazon Live allows brands to create a compelling and unique shopping experience that sets them apart in the competitive eCommerce landscape. In this blog post, learn every component of Amazon Live.

Whether you're new or familiar with the concept of Amazon Lightning Deals, you're in for a treat with this blog post. These time-limited promotions offer incredible discounts on a wide range of products, providing you with a chance to score great deals. Whether you're shopping for electronics, home goods, or fashion items, Lightning Deals can help you save money while discovering exciting products. Don't miss out on this opportunity to explore a world of discounted treasures on Amazon.

Amazon Storefront is a versatile feature that provides brand-registered sellers with a dedicated space to showcase their products, enhance brand visibility, and deliver a seamless shopping experience. By designing a visually captivating storefront with tailored visuals and interactive elements, sellers can effectively convey their brand story and engage customers. The Storefront also offers the advantage of a distraction-free environment, free from competitor ads, allowing customers to exclusively interact with your brand and explore your offerings. Furthermore, Amazon Storefront enables targeted traffic generation through sponsored advertising and offers valuable insights through comprehensive analytics, empowering sellers to optimize their strategies and drive sales. To learn more about Amazon Storefront’s many features, pros, and cons, read the full blog post.

Amazon's Brand Registry is an exclusive program designed to validate and protect your brand on the Amazon platform. By enrolling in the program and having a registered trademark, you gain access to a range of powerful tools and features that help you enhance your brand presence, engage with customers, and combat counterfeiting. It offers benefits such as Amazon Storefronts for a customized shopping experience, valuable customer insights through Brand Analytics, and strong intellectual property protection. This blog post breaks down all the details regarding Amazon Brand Registry.