2023 Amazon Prime Day Specifics For Seller Central
Prime Day planning has officially started for sellers on Seller Central. Amazon has yet to announce the official dates for Prime Day but has announced the deal submission deadlines for Seller Central.
Create your deals by April 28, 2023, to participate in the Prime Day sale. This year's Prime will feature 2 main self-service deals:
Lightning Deals: April 28, 2023 11:59pm (PDT) Submission Deadline
A type of price discount promotion that is featured for several hours as a flash sale on the Amazon Deals page. Lightning Deals often display more prominently on the Deals page than Best Deals but for a shorter duration of time.
You can only include one product per Lightning Deal and we encourage you to include all sizes and colors of that product.
Minimum 20% discount off the lowest price in the trailing 30 days and must match or beat the lowest price year to date.
Best Deal: April 28, 2023 11:59pm (PDT) Submission Deadline
A type of price discount promotion that is featured for up to 2 days on the Amazon Deals page.
You can only include one product per Best Deal and we encourage you to include all sizes and colors of that product.
Minimum 20% discount off the lowest price in the trailing 30 days and must match or beat the lowest price year to date.
FAQs
How much is the merchandising fee for deals?
By submitting a Lightning Deal for Prime Day consideration, you agree to pay the fee range of $300/$500 per deal. Prime Day Week (non-Prime Day): $300 per deal. Prime Day: $500 per deal.
Can I set my deal to run on Prime Day?
Deal schedules are subject to change and will be charged accordingly. In order to delight our customers and offer the best products at the best times, deals scheduled during the week of Prime Day may be rescheduled to Prime Day. If you’re not satisfied with the deal schedule, you must cancel the deal before it goes live to avoid being charged.
Why do I not see the same deal recommendations offered to me each week?
Recommendations change weekly so be sure to check every week for new recommendations. Recommendations are not guaranteed to be available the following week. Recommendations for the weeks surrounding Prime Day Week will appear closer to the event.
Can I submit a deal for Prime Day after April 28th, 2023?
No, you can only submit your Prime Day Lightning Deals until April 28th, 2023, midnight (PDT). The submission window will close on April 28th, 2023, midnight (PDT) with no exceptions.
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